I really love this brow gel. Brow gel is the product I would bring with me if I had to choose just one, I feel like it changes the shape of your face. This product is so easy to use/apply that I find myself using brow gel more than I ever have. So easy to throw on in the morning 6am before work, before a workout, any time at all. No white residue some brow gels leave. Applies super natural. I like it