I’ve been looking everywhere for something that works this well!! Nothing will hold my eyebrows in place. I started using hair wax (that I bought for slicked back buns) and it worked okay, although it left little flakes in my eyebrows. This eyebrow gel is 10x better! It is non flakey, so strong, and works beautifully. It holds my brows in place all day and is exactly what I’ve been searching for. Highly recommend for perfectly shaped brows!